About Us
Action Wipes™ are a product of Life Elements, Inc. A company created in 2005 with the idea of
developing cool, natural products for the entire family. Here is a short story about how Action
Wipes evolved and how you can help us spread the word and get our wipes around the world...
How we Found a New Market
In June 2006, Life Elements launched our first line, the C&M Couples Bath & Body Collection.
One of the Collection's best sellers was (still is!) the Tela D’Amour®. The "Tela" is a luxurious,
thick and soothing wipe that smells really good and won't leave you smelling like you just
changed a diaper! Since their launch, we’ve received comments from all over the nation about
how cool the wipes are and how many other uses they have.
In the summer of 2007, our friend David invited us to Burning Man. I couldn't go, but my
husband, Curt was all over it. Knowing about the extreme weather conditions of Black Rock
Desert and limited water supply, I suggested they take some of the Telas. David said he would
take a case to share with his camp, however, he suggested we cover the label as Burning Man
is not about commercialism. So we slapped on a generic "Wet Wipes" label (with a tag line that
read "get it off before you get it on!) and sent him the case. Soon, we found out other friends
were going and they too wanted to take some of our wipes. The response was phenomenal!
Overall, we sent close to 2,000 packs of Telas to the playa. The feedback we received was
incredible. With this, we realized we had a new market and had to repackage the wipes to
incorporate the great suggestions we received (like a smaller, reclosable package) so
EVERYONE can enjoy them.
Action Wipes™ are a product of Life Elements, Inc. A company created in 2005 with the idea of
developing cool, natural products for the entire family. Here is a short story about how Action
Wipes evolved and how you can help us spread the word and get our wipes around the world...
How we Found a New Market
In June 2006, Life Elements launched our first line, the C&M Couples Bath & Body Collection.
One of the Collection's best sellers was (still is!) the Tela D’Amour®. The "Tela" is a luxurious,
thick and soothing wipe that smells really good and won't leave you smelling like you just
changed a diaper! Since their launch, we’ve received comments from all over the nation about
how cool the wipes are and how many other uses they have.
In the summer of 2007, our friend David invited us to Burning Man. I couldn't go, but my
husband, Curt was all over it. Knowing about the extreme weather conditions of Black Rock
Desert and limited water supply, I suggested they take some of the Telas. David said he would
take a case to share with his camp, however, he suggested we cover the label as Burning Man
is not about commercialism. So we slapped on a generic "Wet Wipes" label (with a tag line that
read "get it off before you get it on!) and sent him the case. Soon, we found out other friends
were going and they too wanted to take some of our wipes. The response was phenomenal!
Overall, we sent close to 2,000 packs of Telas to the playa. The feedback we received was
incredible. With this, we realized we had a new market and had to repackage the wipes to
incorporate the great suggestions we received (like a smaller, reclosable package) so
EVERYONE can enjoy them.
HELP US SPREAD THE WORD
This is who we are...
| Me, Martha Van Inwegen Creator |
| Curt My muse, strength and support |
| The boys Riko & Jasper Our Entertainment |
Our Talented
Kids...
Kids...
| Cyprus Aspiring Actress, Artist |
| Michael Musician, Drum Corp Member Go Blue Devils! |
| Bettina Monique Photographer - Graduate Art Center College of Design Check out her website |
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| Copyright © 2008-2009 Life Elements. All rights reserved. Action Wipes and The Repurposed Collection are Trademarks of Life Elements, Inc. |
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| Action Wipes Wins Shorty Award for Brand |
Our Grass Roots Start
Since then, we've taken all the comments we've received from Burners, folks going to Coachella Music and Art Festival, neighbors,
friends, sports fans, moms and even Drum Corp International members (go Blue Devils!) and started repackaging Tela D'Amour. The
Action Wipes you see today is a grass roots effort to bring the wipes to all markets now. With existing inventory I created new labels
and repackaged the wipes into smaller bags. The result is the same great wipe, just a different look offering multiple uses. So
please, bear with me as I work to improve the packaging and labels, keeping in mind that it's what's inside that counts!
Help Us
As I said in the beginning, I am asking you to help us spread the word - post us on your blogs, MySpace, Tribe and Facebook pages.
And...BUY A WIPE. Tell your friends, family, team mates, local sports stores, pro shops, gyms, yoga studios and anyone else you can
think of to...BUY A WIPE. I guarantee you will love them. If you don’t, send them back and I will refund your money.
If you have design, packaging or any other ideas, send them to me. I welcome your feedback and suggestions. Thanks for taking the
time to read this and please, BUY A WIPE!
Want to know how Life Elements got started? Click here for the story...
Since then, we've taken all the comments we've received from Burners, folks going to Coachella Music and Art Festival, neighbors,
friends, sports fans, moms and even Drum Corp International members (go Blue Devils!) and started repackaging Tela D'Amour. The
Action Wipes you see today is a grass roots effort to bring the wipes to all markets now. With existing inventory I created new labels
and repackaged the wipes into smaller bags. The result is the same great wipe, just a different look offering multiple uses. So
please, bear with me as I work to improve the packaging and labels, keeping in mind that it's what's inside that counts!
Help Us
As I said in the beginning, I am asking you to help us spread the word - post us on your blogs, MySpace, Tribe and Facebook pages.
And...BUY A WIPE. Tell your friends, family, team mates, local sports stores, pro shops, gyms, yoga studios and anyone else you can
think of to...BUY A WIPE. I guarantee you will love them. If you don’t, send them back and I will refund your money.
If you have design, packaging or any other ideas, send them to me. I welcome your feedback and suggestions. Thanks for taking the
time to read this and please, BUY A WIPE!
Want to know how Life Elements got started? Click here for the story...